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When Gary Vaynerchuk was a little boy, he dreamed of being incredibly rich. Actually, for him it wasn’t a dream as much as it was a foregone conclusion. It was just something he KNEW was going to happen.

 

Last month I had the opportunity to hear Gary speak, and not surprisingly, his dream came true. He took his family wine business from $3 million to $60 million a year by leveraging his abilities and the never-ending marketing tools the internet creates to reach customers – email, Facebook, YouTube, Twitter, etc. He has since parlayed his success into a venture capital firm and a social media agency of 500 employees.

 

And he is not done.

 

Within the first minute of his talk, Gary joked about buying the NY Jets football team. It was a joke because . . . well, the Jets are a joke and in bad need of good leadership. It is not uncommon to poke fun of the Jets here in the New York City area.

 

But then he mentioned the Jets again. And then again. And once more. It soon became clear that he was not joking. This is a real goal and dream of Gary’s: buy the Jets and resurrect them into a Superbowl champion, creating the same success with them as he has done with his family wine business and other businesses he invested in.

 

And this is no small dream! We are talking about an investment of just over $1 billion. And he will do it. Of that I have no doubt. He talks about it with the same confidence and certainty he had when he was a kid and just KNEW he was going to be incredibly rich.

 

Today, the dream of owning the Jets is what fuels Gary. It inspires him, excites him, provides him with laser-like focus, and gives him the energy of a giddy child.

 
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Hearing his story got me thinking about our childhood dreams. I think so many of our authentic childhood dreams have been crushed because these days the American dream seems to be all about making a jillion dollars or finding celebrity on the web and reality TV.

 

The problem, however, is that I think that is a fictionalized characterization of the American dream that we finally need to let go of. I think our true dreams have been hijacked by this incessant message that success = making a jillion dollars.

 

Your dream doesn’t have to be about money or celebrity – not that there is anything wrong with an awesome dream like that. What is important, however, is that the dream is about YOU.

 

What is YOUR dream? Or was your dream growing up?

 

I remember as a 12-year-old in 7th grade I wrote this amazing poem about the Revolutionary War battles of Lexington and Concord. I was surprised by the positive response I received to my writing and in that moment I realized I wanted to be a writer. My dream was to be a best-selling author.

 

And here is what I have learned from years and years of NOT fulfilling that dream.

 

Until we go after that dream, the one we have always known and felt deep in our soul, we will never feel the peace and sense of accomplishment we crave. We will always be chasing the wrong thing, and when we catch it, we will still feel unsatisfied.

 

Stop chasing after the things you don’t truly desire.

 

Thanks to Gary, I added a new goal to my 2015 goals – finish the book I started writing 10 years ago.

 

What dream will you finish this year?

 

Hope is a beautiful thing. I have built a career off of it. But it sucks as a plan.

– Rich Largman

 

I struggled with focusing on dreams for this post. The truth is, I feel like the term dream is a bit “tired” these days. It feels like a Disney cliche and it has lost the meaning and power it once held. As soon as you mention the word dream, people relate to it as something that might never come true, or worse, is not suppose to come true. It is something we are supposed to always chase, and at best, it will be very difficult to bring to fruition.

 

However, dreams are really just goals we have not put a plan behind. That is the real secret. More times than not, fulfilling a dream is not about divine intervention or an amazing stroke of luck. It is about having a clear idea of what you want, putting a plan in place and putting in the hard work to make it a reality.

 

Read how this applies to your business here.

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